More revenue is supposed to feel like relief. For most CPG founders, it doesn't, and the reason isn't the size of the deal, it's what the deal doesn't come with.

Why brokers managing multiple brands can't keep communication centralized, what it costs them, and practical steps to fix it.

The first 90 days after a distributor deal follow a pattern. Here's the order things typically break, so you can see it coming instead of reacting to it.

Landing a national distributor is the milestone every CPG founder chases. Here's what actually happens to your operations in the weeks after, and why almost nobody warns you about it.

Getting on the shelf isn't the finish line, staying there is. That's the core lesson from Episode 1 of The SnoBase Podcast, where Slate Milk co-founder Josh Belinsky recounts how one merchandiser's help drove a nearly 500% sales lift across five stores before Slate had even officially launched.

From Startup CPG meetups to Branchfood events, here's where early-stage brands go to find mentors, co-packers, and their first real community.

Too many founders walk into retail meetings with a great product and nothing else. Here's what buyers actually expect to see first.