Getting on the shelf isn't the finish line, staying there is. That's the core lesson from Episode 1 of The SnoBase Podcast, where Slate Milk co-founder Josh Belinsky recounts how one merchandiser's help drove a nearly 500% sales lift across five stores before Slate had even officially launched.

From Startup CPG meetups to Branchfood events, here's where early-stage brands go to find mentors, co-packers, and their first real community.

Too many founders walk into retail meetings with a great product and nothing else. Here's what buyers actually expect to see first.