Getting into Retail

Get your first retailer. Then your tenth.

Every SnoBase account gets dedicated email addresses for orders and data. Forward any sales-related email, SnoBase categorizes it, identifies the task, and lets you forward it to the right person. Mark it complete when done.
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FormBot — Auto-filling
Whole Foods New Item Submission.xlsx
Product UPC✓ 0 12345 67890 5
Case UPC✓ 1 12345 67890 2
Wholesale Price✓ $4.80 / unit
SRP✓ $9.99
Case dimensions✓ 12×8×6 in
Pallet specs✓ 48 cases / pallet
✓ All 24 fields filled — ready to submit
Pricing Calculator
Unit COGS$2.00
Avg Freight Out$0.20
Gross Profit Margin
40%
Retailer Margin
40%
Suggested Retail Price
$6.79
Net Profit
$0.26 7.0%
STEP 01 - PRODUCTS & PRICING

Know your margins before you walk in the door.

Enter your COGS and target margin, SnoBase calculates your wholesale price, distributor markup and SRP instantly.
  • Built-in Pricing calculator
  • Model gross margin, distributor margin and retailer margin in real time
  • No more guessing in the meeting
→ Learn about Products & Pricing
STEP 02 - FORMBOT

Fill the retailer form in seconds.

FormBot reads any Excel-based new item submission form, maps every field to your catalog data, and fills it automatically.
  • Works with Whole Foods, Kroger, Target, and any other retailer
  • Most forms filled in under 60 seconds
  • Zero copy-pasting from spreadsheet to spreadsheet
→ Learn about FormBot
FormBot — Auto-filling
Whole Foods New Item Submission.xlsx
Product UPC✓ 0 12345 67890 5
Case UPC✓ 1 12345 67890 2
Wholesale Price✓ $4.80 / unit
SRP✓ $9.99
Case dimensions✓ 12×8×6 in
Pallet specs✓ 48 cases / pallet
✓ All 24 fields filled — ready to submit
Whole Foods Market
Active
Natural & Organic · West Coast
Store count487 locations
Slotting fee$2,400
Sell-through73%
Active promoSummer TPR 15%
Account ownerKevin M.
Recent note
"Buyer confirmed reset for Q3. Send updated sell sheet by Friday."
STEP 03 - RETAILER MANAGEMENT

Track every account from first contact to active.

Store counts, slotting fees, promos, and sell-through data all in one profile. Walk into every buyer meeting with the full picture.
  • Database of 30,000+ retail locations and 250+ chains
  • Track every account from Prospective to Active
  • All rep notes and retailer info in one place
→ Learn about Products & Pricing
Results
What brands save with SnoBase.
30%
of CPG team time lost to manual data tasks
1,200hrs
lost annually to product data management
70%
of sales rep time on non-selling tasks
EXPLORE OTHER SOLUTIONS

More ways SnoBase helps your team.

Managing Distributors

Auto-ingest KeHE and UNFI reports. Track inventory health weekly
Learn more →

Scaling Your Retail Presence

Analytics dashboards and account tracking for growing brands.
Learn more →

Running Daily Operations

Categorize emails, track POs, and keep your team aligned.
Learn more →

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