AI-Powered · New Feature

The last retailer form you'll fill out manually, ever.

FormBot uses AI to auto-fill Excel-based retailer new item submissions in seconds, using the product data already stored in SnoBase. What used to take hours now takes 30 seconds.

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30%

of CPG team time lost to manual data tasks

1,200hrs

lost annually to product data management

70%

of sales rep time spent on non-selling tasks

FORMBOT — AUTO-FILLING

Whole Foods New Item Submission.xlsx

Product UPC

✓ 0 12345 67890 5

Case UPC

✓ 1 12345 67890 2

Wholesale Price

✓ $4.80 / unit

SRP

✓ $9.99

Case dimensions

✓ 12 × 8 × 6 in

Pallet specs

✓ 48 cases / pallet

✓ All 24 fields filled — ready to submit

How FormBot works

No more copy-pasting from spreadsheet to spreadsheet. FormBot handles it all automatically.

01 Your catalog lives in SnoBase

All your product data: UPCs, dimensions, SRP, already stored as the single source of truth.

02 Upload the retailer form

Drop in any Excel-based new item submission form from Whole Foods, Sprouts, Publix, or any other retailer.

03 FormBot fills every field

AI reads the form structure, maps each possible field to your data in SnoBase, and fills it accurately in seconds.

A new retailer says yes. Here's what happens next.

WITHOUT FORMBOT

— Pull up the retailer's Excel form

— Copy UPCs from one spreadsheet

— Find pricing in a different file

— Manually enter dimensions, COGS, SRP

— Make a typo. Get a rejection.

— Fix and resubmit. Two days gone.

WITH FORMBOT

→ Upload the retailer form to FormBot

→ AI reads the form structure instantly

→ Pulls all data from your SnoBase catalog

→ Most forms filled in under 60 seconds

→ Less manual work, every time

→ Fill fields automatically

Start filling forms in seconds.

Free trial. Setup takes less than 10 minutes.

Try for Free